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PERSUASIVE MESSAGE, Writing Persuasive Messages, Completing The Persuasive…
PERSUASIVE MESSAGE
PLANNING PERSUASIVE MESSAGES
Organizing Your Information
Completing Persuasive Messages
Selecting The Right Medium
Gathering Information
Writing Persuasives Messages
Analyzing The Situation
RULES OF DECISION MAKING
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Receiprocity
Scarcity
Consensus
Authority
Consistancy
Liking
PLANNING MARKETING AND SALES MESSAGES
Anticipating Purchase Objections
Accessing Audience Needs
Analyzing Your Competition
Determining Key-Selling Point
DEVELOPING PERSUASIVE BUSINESS MESSAGE
Reinforcing Your Position
Balancing Emotional and Logical Appeals
Framing Your Arguments
Anticipating Objections
PERSUASIVE REQUEST MESSAGES
Presentation Of Ideas
Claims And Request For Adjustments
Action
INSIGHTFUL ANALYSIS OF PURPOSE AND AUDIENCE
DEMOGRAPHICS
Occupation
Income
Gender
Age
Education
PSYCHOGRAPHIC
Personality
Attitude
Lifestyle
Beliefs
Motivations
GATHER INFORMATION
Organizing The Information Gathered
Selecting The Right Medium
EFFECTIVE PERSUATION MESSAGES
Reinforcing Your Position
Quotation From Expert
Believable Evidence
Examine Your Language
Framing Your Arguments
Desire
Interest
Attention
Action
Anticipating Objections
Present All Sides Of The Situations
Involve Your Audience In The Illusion Of The Messages
Positive Communications
Balancing Emotional And Logical Appeals
Emotion Inspired Words
Success
Comfort
Freedom
AVOID COMMON MISTAKES IN PERSUASIVE COMMUNICATION
Resisting Compromise
Assuming Persuasion As A One Shot Effort
Relying Solely On Great Argument
Writing Persuasive Messages
Using Positive And Polite Language
Understanding And Respecting Cultural Differences
Taking Steps To Stash Your Credibility
Being Sensitive To Organizational Structures
Completing The Persuasive Messages
Ask experience college to look through your drafts
Read Method Fit Audience Expectations And Purpose Of The Message
Match The Purpose And Organization To Audience Needs
Meticulous Proof Reading