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Smarlook Brand Identity - Coggle Diagram
Smarlook Brand Identity
Design ideas
Future na zemi
Smartlook = office/base
Analytika se odehrává v interieru
Web se může zobrazovat jako větší stůl (něco jako takove ty vojenske planovaci mapy stare stolní)
Naddimenzovane devices
Displaye s grafy po stěnách
Rychlost
???
přesun dat
Integrace
zapojí se data do nějakeho slotu
Pak se jejich web načte v smartlook basu.
Archetyp: Mentor
předání vědomostí
Podpora klientů aby dosáhli svých cílů
Vědectví
Spíš ne, věda je komplikovaná a pomalá
Future space shit
Web bude obří plaforma na které pracují analytici
létací lodě s analytickými scannery
Lidi se skenujícími nástroji
Integrace
K platformě se připojí smartlook vesmírná stanice
Slot na připojení
Pouze se připojí a je to
Rychlost
Vesmírné lodě
Rychlý pohyb po webu
Archetyp: Explorer
Moodboard
https://dribbble.com/shots/14912180-Orbital-Room
https://dribbble.com/shots/17793019-Spaceship-Bridge
https://dribbble.com/shots/14169241-Martian-Night
https://dribbble.com/shots/14284939-VR-Room
https://dribbble.com/shots/10857001-Control-Room
https://dribbble.com/shots/15106516-Sci-fi-Office-Tutorial
https://dribbble.com/shots/16968382-Cyberpunk-Workshop
https://dribbble.com/shots/14226442-Space-room
https://pin.it/2zCyXeo
Virtuální realita
Vstup do smartlook světa
neohraničené prostředí
Svoboda
Nekonečné možnosti
Smartlook = VR brýle
Archetyp: Explorer, Shaman, Mentor
Integrace = nasazení brýlí
Positioning
Keywords
capable technical support team
quick setup
time-to-insighs
Value Theme
Meets sophisticated needs
Quantitative user behavior tracking and qualitative insights, under one roof
Automatically-detected events
Custom events
Automatically-detected errors
Web and mobile coverage
Funnels
Filtering
Reporting
Always-on user session recording
Session vault
Speed of setup & access to insights
Ease of implementation
Time to first session recording
Capable & technical support team
Knowledgeable; can actually resolve highly technical issues
Smartlook gives you robust analytics that show what your users are doing – paired with session recordings and heatmaps that show why – all in one place. Your team will spend less time trying to interpret data, and more time making decisions that produce a better user experience, increased conversions, and more revenue.
Glossary: words we like, used by customers
Solution
Just works
Flexible
Clear
Seamless
Game-changer
Product feature/attributes
Speed
Sleek
Easy
Intuitive
Logical
Technical
Data that “falls into place”
“Minimal team intervention needed”
Problem
Wonky
Limited
Difficult
Basic
Archetype ideas
Explorer
Mentor
Shaman
Other archetypes
Pioneer
Translator
Visionary
Adventurer
Research
Competitors
https://www.fullstory.com/
White and gray + contrast colors. Mixed gradients and flat design.
https://uxcam.com/
White and blue, typographic design
https://logrocket.com/
White and purple, 3D isometric illustrations of website (obviously photobank)
https://www.hotjar.com/
White, pastel and bright colors, geometric, red curves, gradients, blur,..
https://mouseflow.com/
3D illustrations with perspective, 2D illustrations, contrast colors, blue shades
https://www.pendo.io/
White, pink, black...chalk curves
https://heap.io/
Nothing catchy, connected lines, bright colors
https://amplitude.com/
White, gray, blue...seems to me like medical page
https://contentsquare.com/
Nothing catchy: white and blue + pastel colors, patterns
https://www.glassbox.com/
clearly copied mixpanel website, very bad
https://mixpanel.com/
Geometric lines and objects, patel colors, mostly B&W
Customers
https://zenklub.com.br/
https://zasta.de/
https://www.cequens.com/
https://getselected.com/
https://comino.com/en/
https://batmaid.de/de/
https://www.rabbitmart.com/
https://www.voltranapp.com/
https://www.worldee.com/
https://hectre.com/
https://site.gympass.com/us/
https://www.emotiv.com/
https://influencers.toluna.com/cs/home
"Interesting design" research
https://www.behance.net/gallery/120884695/Passbase?tracking_source=search_projects%7C3d%20branding
https://www.behance.net/gallery/140254131/Slack-Motion-Promo?tracking_source=search_projects%7C3d%20branding
https://humans.wannathis.one/
https://dribbble.com/shots/15394467-Ninox-Style-Guide
https://www.behance.net/gallery/125669547/Patagonia?tracking_source=search_projects%7C3d%20branding
https://www.behance.net/gallery/141374239/MOGU-MOGU?tracking_source=search_projects%7C3d%20branding