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eCommerce Consumers - Coggle Diagram
eCommerce Consumers
Motivation
Social
Family
Friends and Relatives
Class
Community
Status
Personal
Age
15 - 25
25 - 35
35 - 45
45 - 55
55 +
Gender
Male
Female
Undisclosed
Ethnicity
Education
Post Graduate
Graduate
Diploma
High School
Esteem
Safety
Culture
Occupation
Advertisement and Marketing
Print
Broadcasting
Digital
Digital Gap
#
#
#
#
Values
Physical Factors
Aesthetics
Quality
Psychological Factors
Brand image
Peer Pressure
Self Worth
Product
Service
Personal
Social
Needs
Necessity
Social needs
Personal needs