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Brand strategy of Tealive 'the joy of tea' - Coggle Diagram
Brand strategy of Tealive 'the joy of tea'
Introduction
One of a famous brand among the list of bubble tea brand in
Malaysia
Owned by Loob Holdings Sdn Bhd - Bryan Loo
Born in Malaysia in 2017
Tealive's strengths
New and innovative image
Is a brand that arose from a difficult situation caused by the termination of a contract
Has a large distribution
network
It was founded during the time when it was known as Chatime franchiser
High local market knowledge & many connections
It has gained 6 years of experience while remaining under the Chatime
Great teamwork among the
employer and employee
During the period of rebranding Chatime to Tealive, this can be observed quite clearly when everyone has work for a few weeks without having a break to celebrate Chinese New Year and Valentine's Day
Strategies from Bryan Loo
It all began with a centre
Tealive’s made a slew of strategic partners
International expansions
Tealive's successful collaborations
TEALIVE X CASESBYWF
TEALIVE x WALLS
TEALIVE x MAMEE
