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Strategy to increase branding awareness in social media. - Coggle Diagram
Strategy to increase branding awareness in social media.
Do Your Research
which social media platforms is target audience uses more frequently
Use Influencer
have huge number of followers in social media
Pay Attention and Respond to Feedback
have good customer service and can know the requirement of customers and solve the problems more easily
Use a separate content strategy for each social media platform
each platform use different content strategy. For example, Instagram is structured for highly visual posts and short caption, a long post with minimal visuals will do better in Linkedln.
Optimize social media profiles
have personality and recognizable by people
Leverage email list
convert email subscribers to social media followers. (have a button that link social media platforms.
Collaborate with related brands
collaborate with brands that sell complementary product, e.g. car and petrol
Promote social media channels
put link to social media accounts in marketing emails, website or every big blog
Always stick to brand theme
don't want audience get confused and ensure that target audience can recognize brand anywhere
Set short and long term goals
for example number of followers, the number of likes, number of share or retweets and level of engagement
Use hashtags
easily to search post by audience
Have a reservoir of content ideas for social media
can schedule a brainstorming session once every month to attract audience to see our page or social media account
Use engaging captions
Infuse some humor and use emoji