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McDonald
How did McDonald's Become a Successful Fast Food Brand?
Consistency
The development of a consistent menu and retail concept became one of McDonald's unique selling points, which invokes a sense of familiarity with service or foods whenever one steps into their restaurants, no matter where they are in the world.
Innovation
Now-iconic menu
Happy Meal
Big Mac
McFlurry
Localiztion
Malaysia - Nasi Lemak
Embrace Technology
Apply-thru
A voice application for Alexa and Google Assistant will be applied in the Apply Thru. Apply Thru asks applicants for basic information including their name, job area of interest, and location. It also states what McDonald’s positions are available in an applicant’s area and then texts a link to an official application online.
The firm's recent acquisition of a voice-based AI company could eventually see drive-thru customers giving orders to artificial intelligence rather than a human.
Company Dynamic Yield to create a customized drive-thru menu that can be tailored to things like the current weather, restaurant traffic, and trending items. Upon the start of the ordering process, the display also has the ability to recommend additional items based on your current selection.
Recruit Process
Reinvent her hiring process with Workstream. Through the power of text messaging, hiring automation, and teleconferencing, she is now able to source, screen, and onboard new hires in an entirely contactless fashion.
Segmentation
Demographic
Adults
Children
Geographical
Adapts its business and menu to the different countries they operate in
Psychographic
Lifetsyle
Social status
Interest
Global Product Marketing
For example, the name of the restaurant is adjusted for the katakana, the appropriate Japanese script for foreign words. In Japan, they call it ‘Makudonarudo’, (マクドナルド), a more appropriate and attractive sound in Japanese. Drink sizes and fries are much smaller than the ones in the US
frachise
While McDonald's wasn't the first franchise business, it has become the premier example of the business model. With roots that trace back to a Southern California drive-in started by brothers Dick and Mac McDonald, McDonald's has grown to a network of well over 38,000 locations in more than 120 countries.
So how did the chain grow from a single restaurant into the expansive corporation it is today? The full answer isn't a short one. However, three characteristics stand out when considering the decades-long success of McDonald's: consistency, innovation and resiliency.
Why is McDonald's widely publicized and become more popular worldwide nowadays?
Advertising on various social media
Through promotion (festival season), customers can easily get in touch with latest news
Facebook / Instagram / TikTok
Television
Newspaper
Customers' real experience and satistifaction towards Mc Donald
Services / Facilities
Air Conditioner
Playground
Drive Thru
Delivery ( Grab Food / Food Panda)
Self Servide Kiosk
Combo Set (Foods and Beverages)
Family Set
Happy Meal
Super Value Meal
Word of mouth recommendations from friends, family members or colleagues
Food taste good
Fast service
Friendly waiter
Mc Donald
Multinational fast food chain
Sells hamburgers, French fries, fried chicken, soda, ice products, salads, fruits, coffee and other fast food
