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Draft of Pecha Kucha presentation : How to create strong brand positioning…
Draft of Pecha Kucha presentation : How to create strong brand positioning in market
Definition
Process of positioning a brand in the mind of the customers.
How a brand is different from its competitors
Goals
To create a unique impression in the customer's mind
To enhances its appeal and positively impacts current and future purchase potential.
To influence the audience's perception
Forward looking approach
Proactive in developing a position
Steps
Compare our positioning to the competitors to identify a uniqueness
Develop a distinct and value based positioning idea
Understand how each competitor is positioning their brand
Make a brand positioning statement ( sentences that communicates brand's unique value to customers)
Identify the direct competitors
Test the effectiveness of the brand positioning statement
Determine how the brand is currently positioning itself
Create a tagline or slogan that helps establish the position.
Practices for managing brand positioning
Keep it differentiate but simple - avoid jargon, complex words and multi-layered themes.
Try to include at least one unique point of differentiation of the brand.
Formulate with a vision driven by strong aspiration and futuristic point of view.