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writing persuasive messages, science of persuasion - Coggle Diagram
writing persuasive messages
planning persuasive messages
analyzing the situation, gathering information, selecting the right medium
organizing your information, writing persuasive messages and complete persuasive messages
devoloping persuasive business messages
framing your arguments,balancing emotional &logical appeals
reinforcing your position
anticipating objections
avoiding common mistakes in persuasive communication
common example of persuasive business messages
persuasive request for action
persuasive presentation of ideas
persuasive claims and request for adjusments
developing marketing & sales messages
planning marketing & sales messages
crafting a persuasive appeal
writing promotional messages for social media
maintaining high ethical and legal standards
science of persuasion
consistency
looking for, and asking for commitments that can be made
liking
3 important factors: 1. people who are similar to us
people who pay us compliments
people who cooperate with us
authority
people will follow credible knowlegdgeable experts.
reciprocity
obligation to give when you receive
consensus
people will look to the actions of others to determine their own
scarcity
people want more of those there are less of