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Successful marketing for Otago Community Rugby: Problems to navigate -…
Successful marketing for Otago Community Rugby: Problems to navigate
WHO
Different demongrapthics
Power dynamics
Participation
Club relationships
Vulnerable
WHEN
Pre/post season
Timing
Participation avaliblity
Interferences
COVID
Dropout/uptake of information
HOW
Survey
Document and online analyse
Personal reflections
Casual conversation information
Other considerations
Personal preferences
LINKS
Survey links into timing
Demograpthics links with online analyse and conversation around online marketing
Interferences links into COVID
Participation links into survey
Best timing linking to interferences and participation pre/post season
Personal preference linking to demongrapthics and club relationships
WHERE
Club values
Social media online algorithms
Game day environment
Website availability/access
Other considerations
Only view town club games