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RESEARCH METHODS - Coggle Diagram
RESEARCH METHODS
quantitative
experiments
clear IV and DV
lab/true
highly controlled conditions where accurate measurements are possible, direct manipulation of IV on DV
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correlational research
focus on two variables, however, these are not termed independent and dependent variable as the hypothesis is not based on a potential cause and effect, they are instead referred to as co-variables
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def: emphasise objective measurements and the statistical, mathematical, or numerical analysis of data collected through polls, questionnaires and surveys, or by manipulating pre-existing statistical data using computational techniques
qualitative
case study
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could also be an in-depth study of an individual or a particular group of people for a particular reason
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interviews
researcher asks questions to a participant to gain a deeper understanding about a particular behaviour
unstructured
questions posed are not set and are open to change in each interview, often allowing the researcher to probe more into interesting things said and allow more in-depth responses
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focus groups
group interview where participants answer in front of each other and can develop on each others answers
def: involves collecting and analysing non-numerical data to understand concepts, opinions or experiences