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(Geographical Expansion) - Coggle Diagram
Geographical Expansion
Subsidiary companies in Chinese market
Convenience store industry
統一超商(上海)便利有限公司
統一超商(浙江)便利店有限公司
Vertical Integration
Logistic industry
上海統超物流有限公司
浙江統冠物流發展有限公司
泰州統一超商有限公司
山東統超物流有限公司
Medicine retail industry
統一(上海)保健品商貿有限公司
統一生活(浙江)商貿有限公司
統一康是美商業連鎖(深圳)有限公司
Multi-Domestic strategy
high pressures for local responsiveness
Laws of Host Country
Foreign corporation do not sell cigarette.
Life Style
CEO
“The first place was to win the customer’s trust.”
Example
Boxed meal is popular for costomer in Shanghai
Purpose of Globalization
Limited market in Taiwan
It is difficult to grow
Large market in China
Create the economy of scale.
Entry Mode
Wholly owned subsidiaries
Make a direct decision to adjust Chinese market.
Subsidiaries can collaborate with each other more sufficiently.
Fully realize location and learn experience.