(Geographical Expansion) - Coggle Diagram
Subsidiary companies in Chinese market
Convenience store industry
Medicine retail industry
high pressures for local responsiveness
Laws of Host Country
Foreign corporation do not sell cigarette.
“The first place was to win the customer’s trust.”
Boxed meal is popular for costomer in Shanghai
Purpose of Globalization
Limited market in Taiwan
It is difficult to grow
Large market in China
Create the economy of scale.
Wholly owned subsidiaries
Make a direct decision to adjust Chinese market.
Subsidiaries can collaborate with each other more sufficiently.
Fully realize location and learn experience.