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Destination management consists of the coordinated management of all the elements that make up a tourist destination. Destination management takes a strategic approach to linking these sometimes disparate elements for better destination management. Joint management can help avoid overlapping functions and duplication of effort with respect to promotion, visitor services, training, business support and the identification of management gaps that are not being addressed.
Destination management requires a coalition of numerous organizations and interests around a common goal, ultimately being the guarantee of the competitiveness and sustainability of the tourist destination.
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the role of a destination management organization should be to lead and coordinate activities within a coherent strategy in pursuit of this common goal.
Although they have usually been dedicated to marketing activities, their mission is increasingly broad and they would come to strategically lead the development of the destination.
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Therefore, the basic elements that make up a destination are the following:
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One of the most sensitive variables due to its effect on the public recognition of any destination, is the price paid for the services and products offered. it is frequent hearing visitors refer to a place as "cheap" or "expensive", which is rather associated with the possibilities of acquiring certain goods and services during the trip. Still The most important is the quality-price relationship, since it defines the value perceived by the tourist.
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