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Differences between qualitative and quantitative research, -Investigación…
Differences between qualitative and quantitative research
Qualitative data answers
questions like "how" instead
"how much" or "how many".
Quantitative research
seeks to determine:
The generalization and objectification of results through a sample to make inference to a population from which every sample is drawn
Strength of association
or correlation between variables
The qualitative method
studies in structural and
situational contexts.
APPROACH
Quantitative
Uses data collection and analysis to answer research questions.
Test previously established hypotheses, and relies on numerical measurement, counting, and often the use of statistics to pinpoint patterns.
Qualitative
It focuses on understanding how people experience the world.
Common approaches include grounded theory, ethnography, action research, phenomenological research, and narrative research.
While there are many approaches to qualitative research, they tend to be flexible and focus on retaining rich meaning when interpreting data.
The quantitative method studies the association or relationship between quantified variables
Qualitative research
seeks to identify:
System of relationships
Dynamic structure
The deep nature of the realities
