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Buyer Behaviour - Coggle Diagram
Buyer Behaviour
Individual Influences
Demographics
Occupation
Income
Age
Psychographics
Interests
Opinions
Activities
Motivation
Perception
Attention
Distortion
Exposure
Retention
Beliefs
Attitudes
Learning
Buyer Decision Making Process
Evaluation of Alternatives
Purchase
Information Research
Post Purchase Evaluation
Need/Want Recognition
Situational Influences
Physical Environment
Time
Mood
Motivation
Business buyer behaviour
Characteristics
More people
Formalised
Professionl Buyers
Formalised objectives and procedures
Derived Demand
B2B buyers: resellers, producer markets, govt, institutions
Group Influences
Cultural
Culture
Sub Culture
Social Class
Occupation
Income
Education
Social
Reference Groups
Family
Roles/Status
Decider
Buyer
Influencer
Buyer
Initiator
User
Payer
Involvement
High
Low