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Smith's Soft Drinks Video Advert - Coggle Diagram
Smith's Soft Drinks Video Advert
Types of shots
Mid shot
Long shot
Close-up
Extreme close-up
POV
Aim
For the campaign to go viral. Increase the brand awareness in the target audience and attract costumers.
House style/filters
Grey scale for before the drink is tried
Retro colour for after the drink is tried (creams, browns, yellow, blue, sage green, teal, peach and pale pink)
Sounds
Non-diegetic
Commenter's voice
Sound effects
Background music
Diegetic
Pouring drink
Can opening
Actor's voice
Content/plot
The short will consist of a group of friends having the product. One person is left out, the room looks grey from his perspectives. One of the group comes over and is offered the drink. He tries it and the room takes colour when they are transferred to a retro café.
Target audience
Audience members will be in their 30s, major audience aged 13-18.
Product
Fizzy drink: Phizzwizzard. Tastes of strawberry laces. The liquid is red.