Smith's Soft Drinks Video Advert

Types of shots

Aim

House style/filters

Sounds

Content/plot

Target audience

Product

Fizzy drink: Phizzwizzard. Tastes of strawberry laces. The liquid is red.

Audience members will be in their 30s, major audience aged 13-18.

For the campaign to go viral. Increase the brand awareness in the target audience and attract costumers.

Mid shot

Long shot

Close-up

Extreme close-up

POV

The short will consist of a group of friends having the product. One person is left out, the room looks grey from his perspectives. One of the group comes over and is offered the drink. He tries it and the room takes colour when they are transferred to a retro café.

Non-diegetic

Diegetic

Commenter's voice

Sound effects

Background music

Pouring drink

Can opening

Actor's voice

Grey scale for before the drink is tried

Retro colour for after the drink is tried (creams, browns, yellow, blue, sage green, teal, peach and pale pink)