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CUSTOMERS - Coggle Diagram
CUSTOMERS
BACKGROUND
LOCALITY
Within USA
Outside USA
HOUSEHOLD
PROFILE
Family
Single
EDUCATION
Post Graduate
Undergraduate
PROFESSION
Blue collar
White collar
CULTURAL &
RELIGIOUS BELIEFS
Eco-loving
Majority of information
sources are about
caring for the environment
Practical
MOTIVATIONS
VALUES
Status
symbol
Integrity
of the brand
or company
Social Media's
influence on the
brand or company
Information
are readily
available about
the company
Media showcases
the brand, which
influences the buyer
INFLUENCES
Media
Peer
Technology
RESPONSIBILITIES
Family
requirement
Personal
requirement
ADVOCACY
Care for
environment
Safety
BUYING BEHAVIOR
BUDGET
Luxury cars
Mid-tier cars
Budget cars
Financing
APPREHENSIONS
Safety
Resale
Value
Cost of
ownership
NEEDS
& WANTS
Safety
Reliability
Fuel efficiency
Eco-friendly
Eco-friendly
products one of
considerations
in buying
KNOWLEDGE
Specs
buyer
Bandwagon
buyer
Influenced
buyer
MEDIA &
ONLINE
BEHAVIOR
SOCIAL MEDIA
Facebook
Twitter
Instagram
DEVICES
Cellphones
PC /
Laptop
INFORMATION
SOURCES
Youtube
Websites
Blogs
Magazines
News