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Media and Globalization - Coggle Diagram
Media and Globalization
The media industry is, in many ways, perfect for globalization, or the spread of global trade without regard for traditional political borders
As discussed earlier, the low marginal costs of media mean that reaching a wider market creates much larger profit margins for media companies.
Because information is not a physical good, shipping costs are generally inconsequential
The global reach of media allows it to be relevant in many different countries.
Foreign markets offer excellent profit potential as they contribute to media companies’ economies of scale.
The addition of new audiences and consumer markets may help a company build a global following in the long run.
Media is largely a cultural product, and the transfer of such a product is likely to have an influence on the recipient’s culture.
Technology
Technology has also been propelling globalization.
Technology allows for quick communication, fast and coordinated transport, and efficient mass marketing, all of which have allowed globalization
especially globalized media—to take hold.
Radio is one of the easiest and cheapest media sources.
The giant advantage of radio as a part of globalization process is that it can be understood by even illiterate people and can be served to a larger number of people.
Media economies of scale achieve much larger profit margins by using digital technology to sell information instantly over a global market.
Because of globalization process today there is an increased access to a broad range of media, which plays a very important role in shaping human minds and has an immense impact on our society’s personal lives.
These two equally important processes interact with each other and provide mutual assistance in the expansion of the sphere of influence.
The advantages of globalization through social media are countless.
We can participate creatively and actively to share our own opinions in media.
Free communication discloses different information, and benefit from its speed and variety.
Mass media in process of globalization has definitely got a lot of positive and negative aspects, but however the advantages are way more and therefore there is a remarkable progress in development in all-economic, social, political, cultural and traditional aspects.
The mass media are today seen as playing a key role in enhancing globalization.
and facilitating cultural exchange and multiple flows of information and images between countries.
through international news broadcasts, television programming, new technologies, film, and music.
Social Media
Social media, which refers to interaction among people in which they create, share, and exchange information and ideas in virtual communities and networks, has developed and extended to every part of our living.
Through social media, such as Twitter, Facebook, YouTube, etc., I can share, agree, or ‘like’ the news and ideas shared around all over the world and shape my own beliefs through the exercises
Social media is considered to be one of the greatest benefits new technology had brought to humanity.
That is why the dangers and disadvantages of it is underestimated and left ignored.
Disadvantages must not be hidden under the shadow of the advantages because the bigger the dangers grow, the fiercer the dangers become.
“Social media is an internet based networking that allows people to create , share and exchange their ideas, emotions and feelings with others through different social websites all around the globe”.
Social media helps us in globalization because we can keep in touch with each other it helps people to learn about others culture.
That companies pays people to run ads on the social media and therfore more people are getting money.
Because it creates jobs so more people have money and then more money is likely to be spent on companies that advertise on social media.
People all around the world are no longer limited by time and distance as the speed of information could travel faster than all that we could actually speak and think of.
Global media has brought about several advantages or rather benefits to the world, there are notable consequences to it as well.
Social media opened a door for brands to have an international presence.
There are people active from all over the world. It is important to consider a global strategy for your brand that can adapt to different cultures and be sensitive to what's happening in the world.
Social media is a great tool that can bring awareness to and help to build our equity, but if it is not handled carefully, social media can bring also great damage.
As the names suggest, media globalization is the worldwide integration of media through the cross-cultural exchange of ideas, while technological globalization refers to the cross-cultural development and exchange of technology.