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Social influence - Coggle Diagram
Social influence
Milgram 1963
Aim: to investigate whether the Germans
were different or if anyone is capable of
blind obedience of an authority figure.
Procedure: 40 male participants
Volunteer sample
Lab study
Participant as learner/confederate as learner
Shocks increased for incorrect spelling
Findings: 100% obeyed and reached 300 volts
65% reached the highest 450 volts
3 participants had stress induced seizures
Conclusion: The Germans are not different and in fact we are all capable of following obedience to unjust orders
Evaluation:
:check: A study by Hofling about accepting drugs over the phone, supports this theory.
:red_cross: Milgram deceived the participants
:red_cross: Migram did not give the participants the right to withdraw
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Minority influence
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Moscovici: Consistency, commitment and flexibility
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Evaluation:
:check: Further research/adaptations
demonstrate the impact of minority influence.
:red_cross: Moscovici's research can be
criticised for lacking ecological validity.
:red_cross: The study lacks population validity.
Agenic shift
People are more likely to comply
with instructions and carry out actions
if there is someone to take the blame.
Legitimacy of authority
The context, setting and uniform
people are in increase peoples
likelihood of obeying the figure.
E.g. doctor in a coat in a hospital.
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