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Digital Tranformation, (III) Product, (a) Diversity of goods, (b) Save…
Digital Tranformation
(II) Why important?
(1) Customer experience
(2) Product and service innovation
(3) Distribution marketing and sales
(4) Digital fullfillment
(5) Risk optimization
(6) Increased control of the company
(I) Define
(1) Customer Experience
(2) Operational Process
(3) Business Model
Daily food
(1) Experiences are applied digitally
(III) Product
(a) Diversity of goods
(b) Save time
(c) Internet dependency
(1.1) Operation Process
(1.2) Business Model
(2) Pure experience
(a) Easy payment
(b) Time-consuming
(c) Bargain
(2.1) Operation Process
(2.2) Business model