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Semester 1 News_PR - Coggle Diagram
Semester 1
Chapter 1 (PPP)
Intro:
Flux
4IR (Technology)
Online engagement
New interests
Stakeholders
salient issues
Change
Organising
Ethical Leadership
Develop
Adapt
To salient issues
Social issues
Trends
Consumer needs and wants
Technology
Online engagement
Strategic Communication
New term
Old ways vs new
Monologue vs Dialogue :
Mod vs postmod
Delibrate plan vs multi directional
Plan (Chapter 8)
Brand Strategy
Long term
Specific goals
Listening to all stakeholders rather than a dictate next action of the business
Communication is multidirectional
Wrongs vs Rights
Reflexive :red_cross: Reflective :check:
Reflexive
Individual
Diverse
Reflective
in-depth consideration
Functional :red_cross: Co-creative :check:
Normative :red_cross: Critical :check:
Strategy :red_cross: Strategic :check:
Everyone fits in
Evolving
Emergent
Chapter 2: Strategic Comm.
mony/poly = contextual approach
Covid Campaigns and how social issues affect all stakeholders even if they don't seem linked.
Key scholars
Interpretivist
Functionalist
Rhetorical perspective
Paradigm shift
Relation
Stakeholder
Virtual stakeholders
Brand narrative
Represent everyone
Representing everything not just brands
Chapter 3 Strategy as emergence and emergent
Strategy
Social Change
Social Media
4IR Chapter 1
VUCA
Leadership
Old VS New
Radical Approach vs Emergent Approach
Adaptable
Post Modernist Chapter 1
Strategist
Cycle of change
Respond to change
Chapter 4:
Social capital
Engagement
Public Sphere
Government
Civil Society
Stakeholders
NGOs
Debate
Engagement
Community engagement
Social Capital Chapter 9
Promote democracy
Communication
Transparency
Dialogue
Relationships
Consumer Centric Chapter 8
Value adding relationships
Tailor made communications
Consumer brand co-creation
Collaborations
Sharing ideas
Both brands benefit
Create awareness for both brands.
Collaborative turn
consumer-to-business
business-to-business
consumer-to-consumer-to-business
business-to-consumer
Business-to-consumer-to-consumer
consumer-to-consumer
Psychological benefits
Networking
Creating relationships Chapter 9
Dialogue
Control
Ethics
Organisational behaviour and psychology
Build relationship capital
Network
Relationships that are reliable
Social Capital
Transparency
Accountability Chapter 6
Dialogue
Government communication
Chapter 6 Ethics
Morals
Honesty
Accountablity
Chapter 5
Government
Diverse Public
7 Objectives of Gov comm
Responsiveness to citizen needs
Providing citizens with information about government activities
self-presentation
Public education
Ensuring governance and accountability
Nation building
Strengthening democratic process
Non publics
Latent Publics
Has to engage with all stakeholders Chapter 2 and 4
Internal
Employees
External
Public
3 Schools of thinking
Luhmans
Broader System
Outcome organisation
McPhee
Activity co-ordination
Institutional Positions
Self structuring
Membership
Montreal
Co-ordination
Truth and value
Chapter 6
Ethics
Stakeholders
Government
Equity
Transperancy
Social Capital
CSR
Improve communties
Public
Salient issues Chapter 9
Importance of element
Power
Environment scanning
Bridging
Internal
Individual identity Chapter 9
Honesty
Advocacy
Fairness
Integrity
Loyalty
Accountability
Own up if wrong
Brand Purpose
Morals
Will you be okay doing something even if it's wrong
Would be able to live with yourself
Consumer brand Management Chapter 8
Consumer brand
Well known products
Burger King
Kodak's downfall
Failed to adapt
Nokia's downfall
Competitive
Brand experience
Consumer Segments
Grouping target audience
Age
Income
Interests
Connected consumer
Baby boomers, millennials, Gen X and Gen Z
4IR
Social media
Adapting to what consumers want
Consumer-generated content
Chapter 7
Brand
Brand Promise
What we plan to deliver
Product brand
Brand Communties
Individuals that share the same values
Brand Value
What brand stands for
Why brand exists
eWOM
SWOM
Everyone talks about it
Reviews online
Online presence
Name
Memorable
Logo, colours
Brand experience
Sensory
Affective
Behavioural
Intellectual
Brand Personality
Human characteristics
Morals
Safety
Ethics Chapter 6
Fairness
Brand Management (Chapter 8)
Brand experience
Feelings
Improving and upholding brand
Brand Positioning
Where you want the brand to be
Place
Differentiate
USP
Brand Positioning Map
Visual Graph
Compare competitors
Helps managerial decisions
Brand Purpose
Brand relevance
Attract right customers
Work with consumers
Brand Managing Risks
May tarnish name
Not having shared Brand vision
Reputational risk
Image
Virtual brand communties
Interpersonal communication
Instant engagement online
