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Raw Data, adjust ID, KPI service pulls aggregated Deliverable data -…
Raw Data
Use Cases
Product
User Journey
Management
Lifetime Value
Financial/business decisions
Marketing
Custom KPI's
Retargeting Campaigns
General
Store in house
No additional fees for 3rd party hosting (cloud)
AWS buckets
GCS
3 storage centers globally
Added Value
Unlimited lookback of aggregated data
Unlimited event & custom parameters
All Activity on all Users
Device level data? Hashed?
Real time callbacks possible
Send ping to BI
BI needs to know how to read the callback data
CSV
uploaded hourly
dont save copy
Store a copy of real-time callbacks
adjust ID
Primary Key
KPI service pulls aggregated Deliverable data