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SMMCG2 [TP3]_Nintendo, FUTURE, access the developing competence that they…

- - - - customers in the original market
      - Sufficient capital
      - Sufficient scientific and technological resources
    - - 《Fire Emblem Heroes》
        
        61% of all revenue,$650 million US
      - 《Animal Crossing: Pocket Camp》
        
        130 million US dollars accounting for about 12%
  - - - Game console
        
        broken through the boundaries of home and portable games
        
        Home game console
        
        By removing or assembling handle
        
        Handheld game console.
      - Peripheral products
        
        On the basis of game consoles
        
        enriching the player's play mode
        
        Nintendo Joy-con
        
        Nintendo amibo
        
        Nintendo Labo
        
        Nintendo Ring fit
        
        Meet different customer needs on one console
        
        Family、Friends
        
        Racing enthusiast
        
        fitness enthusiast
        
        model toy collector
- - - - Give the license to Sega and DeNa
        
        Mario and Sonic at the Olympic Games
        
        Published and produced by Sega due to copyrights of Sonic and Nintendo
    - - Nintendo purchased a 70% stake with Jesnet
        
        Integrated its supply chain
        
        More efficiently put onto store shelves and an increased profit for Nintendo.
    - - Acquired long-term development partner SRD to become a wholly-owned subsidiary
        
        Enhance control over distribution in Japan.
- - - - wants to enter the market of console games and expand console games from China to the world
      - hope to create console games with Nintendo characters
      - learn the essence of making console games from Nintendo engineers
      - learn the skills of developing a console game
    - - China has always been an indispensable and important market
      - Why choose Tencent?
        
        huge user base
        
        strong game operation capabilities
        
        rich local experience
      - the partnership led Nintendo shares to rise 14% in April 2019
        
        give Nintendo greater access to China’s huge game-playing population
        
        touch more target audiences
        
        help Nintendo sell its Switch consoles in China
  - - - low quality but cheap
    - - Chinese authorities halted videogame approvals for nine months
        
        sending down the stock prices
    - - Chinese customers are more accustomed to playing games on smartphones and PCs.
  - - - acquire 100% of the outstanding shares (exclusive of treasury stock) of SRD Co.
        
        a development company that develops Nintendo's video game software for 40 years.
      - Benefit
        
        secure the availability of software development resources for Nintendo
        
        facilitating an anticipated improvement in software development efficiency
    - - Rare Ltd.
        
        a U.K.-based entertainment software producer
      - Rare Coin-It Toys & Games Inc
        
        a Miami game developer
    - - develop a series of games for its 64-bit Project Reality video game system
      - create games for the Project Reality game system
- - - - France (6.68 million units) was the best
  - - - Accounted for 80% of the game console market
      - Rival Sony's PS4 accounted for only 20%.
  - - - Players spent $4.3 billion on games and additional content and hardware
        
        Switch being the number one console, followed by the Xbox Series X/S.
    - - Households loved Nintendo Switch a bit more than the other consoles.
      - No other handheld console alternative
      - Sold over 6.1 million units in the country
        
        Surpass Ps4's life-time sales