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TMA 01 - Coggle Diagram
TMA 01
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Objectives
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Important to appeal to families, older people, couples
Share the love of food, Desire to learn new cooking skills and an interest in Scottish culture and Heritage
1)Are you. family looking for some Scottish fun? 2)Are you looking to take in some of the Scottish Culture and learn new skills? 3) Are you looking for an exclusive romantic break to embrace and learn how to cook the Scottish way
The Brand: McGregor
Brand Design
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Scottish tradition: Scottish flag, scenery
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Emphasis to appeal towards fun, enjoyment, culture, history and the learning of new skills.
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