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CHAPTER 5: Creating effective business messages - Coggle Diagram
CHAPTER 5: Creating effective business messages
Process of creating business messages
involves examining, developing, and refining business ideas that provides business value to audience
Plan --> Write --> Review
1) Plan
Get the content right
Understand audience
Get the info right
develop message
2) Write
Set the right tone
clear and concise style
focus on navigational design
3) Review
double-check
get feedback
ensure message is fair
proofread
AIM planning process for business messages
Audience analysis
Information gathering
Message Development
1) Audience Analysis
needs, priorities, and values of audience
how readers will respond
1) identify reader's benefit
readers will respond when you provide them with something they value
2) Consider reader's values and perspective
3) Estimate your credibility
4) Anticipate reactions
5) Keep secondary audiences in mind
2) Information analysis
1) Identify the business problems
2) Analyze the business problems
3) Clarify objectives
3) Message development
Develop basic message
analyse needs of audience and gathered right info
identifying and framing the primary messages
set up logic
Framing message
showcasing messages from an overarching theme
1) will reader remember my messages?
2) will this frame make readers more likely to support my call of action
Set up logic
supporting points
call to action
how will you order your logic messages
Logical inconsistencies
Weak analogy
Unsupported generalization
Faulty cause/effect claims
Either/or logic
Slanting the facts
Exaggeration
Setting the tone
Demonstrate positivity
show concern fof others
Meta messages