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Small Business Logo - Coggle Diagram
Small Business Logo
Part 1- Client Collaboration
Name of business
Product sold
What the design looks like/needs to incorporate
Collateral materials
Repeated element
Timeline
Each stage
Feedback
Updates to client
Re-brief: clarify everything that happened in the meeting
Criteria
Part 2- Research
Develop basic ideas
Historical and current examples
Future trends
2D design style
Print vs screen
Impact issue
Social
Economic
Environmental
Ethical
Cultural
Mind map/word association
Part 4- Digital design round
2 digital designs of logo
5 variations of each
2 digital design of repeated pattern
5 variations of each
Feedback
Choose final design
Seek approval from client
Part 5- Client Presentation
A3 Logo style sheet
Coloured versions with multiple sizes
Black and white version
Colour break down (CMYK and hex value)
A3 repeated pattern example with colour breakdown
Final designs
File structure
Part 3- Hand design round
Experiments/Thumbnails
10 initial ideas for design for logo
5 initial designs for repeated pattern
Annotate Sketches
Feedback
Comprehensive Sketches
Part 6- Evaluation
Document design of each stage
Materials
Tools
Equipment
Techniques
Process
Evaluate processes and experience