Please enable JavaScript.
Coggle requires JavaScript to display documents.
Loreti - Coggle Diagram
Loreti
Branding
To Do
Need clear messages about the past
New performance marketing
Impossible to keep pushing pay marketing for bogo for every one
CRM on collectors
Bogo
Excellent content no more cheap stuff - Need peoples behind the watch not just 3 d -> Kol?
Need a spoke person -> Simone? Heavly in video and communciation
Start a live chat
3 segments
Collector 250-500
Get a clear buyer persona and how many we have today who would react into a emiling
Discount on promos
Get a clear buyer persona and how many we have today who would react into a emiling
Fashionista 150 - 250
Get a clear buyer persona and how many we have today who would react into a emiling
Create a segmentation of our data base
Systemase AB testing for new products but per community
Mens target only
Redefine Luxury?
Not to do
Official discount
Payed marketing for discount
Cheap content
Womens products
Outside of our buyer persona product
Hiding past issues
Offers
Watches
Collectors
Target margin 6
Price 250 - 500 or +
Perhaps a better packaging - a leather or pu pouch (travelling with my loreti?)
Content is " We love watches - we want products we are proud to wear and with a watch story telling
Ambassador -> Simone?
Bogo
Close out collections we could work on and re produce if needed
Mostly CRM driven
Margin 3 - 65%
Acquisitoins/Fashions/Success
Packaging affordable - no need focus on this one
Content is "Why I will wear it first choice in morning "outfit of tthe day""
Easy to understand the product - fashion a little edgy and blink
Tag line and reason to be / Ambassdors per collections ?
Target margin 5 to 6
Others
Each segment as a collection each collection could have an accessory to keep going into the OOTD concepts
All accessories goes into an AB testing
Each accessory do we need an ambassador?
Knock off top tier 1 products or brands - no comitment to cheap