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AOV Analysis - Coggle Diagram
AOV Analysis
Platform level constraints
Unavailability of items
Out of stock
Weight/no of items limit reached
Volumetric limit
Customer is new to IM does not trust the platform enough to place high value orders
Has not explored more than 5 categories
Has not placed even 1 order with high order value
One users break up their orders because there is no/less incentive to place high value orders
Low MOV for free del means users do not have to think of more items to add
GMV/ month should be a check metric before and after purchasing one
Customers tend to buy smaller pack sizes
Blindness to customizable items
Perceive IM to be best fit for urgent needs and not for monthly stock ups
Coupons designed to improve AOV is not effective
MOV is too low or too high
Coupon construct is not lucrative
Customers do not buy items from specific categories due to bad price perception
Categories with higher ASPs like bath accessories, cleaning essentials would be cheaper on other platforms, only in case of urgent needs, users might prefer IM
Urgent use case where users do not build carts but buy particular item(s)