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(Chapter 8: Branding Decisions) E-wallet - Coggle Diagram
(Chapter 8: Branding Decisions) E-wallet
Q1: What type of decisions are made
2.2 Brand name selection
The improvised version of TNG e-wallet named as TNGo+
2.3 Brand Promoter/Benefactor
telecommunication companies
Maxis
CIMB Group Holdings Bhd
Shopee&Lazada
MR. DIY
2.1 Brand or No Brand
We choose to put brand for our product which is Touch n Go E-wallet
2.4 Brand Strategy
Create partnerships and collaboration
Improve features and introduce premium packages
Q2. How the company benefits from branding
a) Reduce their overall marketing budgets
b) Gain partnership and business relationship with other companies like SamsungPay
c) Gain more loyal customers of TNG
d) Increase TNG customer recognition
GROUP 8