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Product: Skin & hair friendly pillowcase - Coggle Diagram
Product: Skin & hair friendly pillowcase
What type of decision are made
Brand Name Selection
Brand name: Sweet Dreams
Brand Sponsorship
Manufacturer
Brand Positioning
Value-Based
"Soft & Safe Everytime You Sleep"
Creating a spark everytime you wake up
We're in business to save our environment with eco-friendly materials and packaging
Brand Development
New Brand
How the company benefits from branding
customer recognition
When a customer recognises a brand's name, colour, theme, logo, and other characteristics, they are more inclined to select that product over others.
a catchy brand's name and a beautiful logo will be attract customers
since some of us always wish 'sweet dreams' to someone before sleep, we use the name 'sweet dreams' as a brand name
customer loyalty
customers will return for more if the branding is good
customers respond positively to a good firm with excellent products and strong branding
lower price sensitivity
a strong brand allows you to increase prices
since our product are using premium materials, prices are expected to rise at some point
stay ahead of competitors
stand out from the crowd
for examples, our brand sells pillowcases of various shapes and patterns