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Branding Decision : KEMBARAMEALS (Food Warmer Pack) - Coggle Diagram
Branding Decision : KEMBARAMEALS (Food Warmer Pack)
What type of decisions are made?
Decision whether to brand or not to brand a product.
For this food warmer pack is to brand a product which is KEMBARAMEALS
Using their manufacturing and distribution strength KEMBARAMEALS become a company. It was only when they began to enter urban markets and competing against well established brands
Brand name selection
Chim Doo Chin, SAFA, RTE Foods, Brahims is the another brands of competitors. So it is distinctive and look different in name aspect, packaging and so on
The brand name is suitable with the function of the product
KEMBARA means adventure. So KEMABARAMEALS food warmer pack is suitable and can be remembered when customer want to find food warmer when they do outdoor activity
Brand Promoter/ Benefactor
Private Brands
KEMBARAMEALS is brand that are created by retailers. Recently, because the size of retail has increased, private brands started to have particular importance by creating unique identities among retailers.
For private brands retailers have control over manufactured quality and so can fine tune and position themselves against manufacturer‘s brands.
Brand Strategies
The KEMBARAMEALS is new brand name but the product categories is the existing one. So the brand strategies is multiple brands
How the company benefits from branding?
High Return on Investment and Increased Profits
Branding can increase profits by 25%. Our company can continuously increase the company's revenue, profit and return on investment through effective branding.
Decreased Marketing Costs
Branding can not only reduce recruitment costs for our company, but also reduce marketing costs. If the brand is strong, our company doesn’t have to pay for paid ads and sponsored posts to increase the company’s social media presence.
Repeated Business Opportunities
Once a brand becomes a household name, it will automatically bring traffic and popularity to the company, and business opportunities will naturally increase.
Charge for Premium Quality
One of the greatest benefits of branding is this: even if the differences between KEMBARAMEALS and competitors' products are small, KEMBARAMEALS can charge extra for high quality. Most consumers like to pay more for the brands they can own.
Unbreakable Customer Trust
All consumers have issues of trust in any one company unless they know the quality of the brand's products. However, if KEMBARAMEALS has a strong brand through branding, then KEMBARAMEALS will be seen by consumers as a mature business. As a result, consumers will no longer have to guess whether there is a problem with a KEMBARAMEALS product when shopping through a KEMBARAMEALS store or website.