Product: Skin & hair friendly pillowcase

How do you determine the pricing for your product?

Determine the type of pricing that suitable for your product:

  1. Promotional pricing (temporary markdown)
  1. Premium pricing

to attract customers

increase demand

a new product with specific competitive advantages over competitors

a higher quality product

to give the impression that the products must be more valuable

build customer loyalty

Doing a market research

Calculate production cost

Analyze competitor's pricing strategy

Compare price with competitors

Variable Cost

Fixed Cost

Raw Materials

Primary Packaging

Secondary Packaging

Store Rent

Website Maintenance

Warehouse

Labor

Shipping Distribution

Research & Development