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BRANDING (PARTIALLY AUTOMATED BICYCLE), Muhammad Faiz Jafni Tam Yi Ting …
BRANDING
(PARTIALLY AUTOMATED BICYCLE)
Type of decision made
Brand Selection
brand name that represents the benefits and product quality of PARTIALLY AUTOMATIVE BICYCLE
Brand names that are easy to pronounce.
a distinctive brand name, different from others, and does not remind people of other brands
brand name is registered with the trademark authority so there is legal protection from imitators.
Brand Promoter / Benefactor
Manufacturer's Brand
Why?
Product Quality
Customer Loyalty
Customer Trust and Confidence
Which?
Huawei
Benelli
Xiaomi
Paselec
How?
These manufacturers brand
already have the resources
Customers' Database
Strong Brand Image
Strong Financial Literacy
High Quality Raw Materials
Brand or No Brand
Brand
Manufacturer's brand
Giving the brand to Partially Automative Bicycle can save advertising and promotion cost.
Suitable and need big company to launch this product because it is a high technology product.
Company can control the product easily by branding
Branding can make customers more trust and loyalty to this bicycle because it is a product that will effect safety of users, means that safety is important to this product, so cannot have any mistake for this product even a screw.
Brand Strategy
Brand extension
existing brand name is extended to new product categories
Partially automotive bicycle is a brand product that from manufacturer brands
easier for customer to know the bicycle brand and new products categories under its manufacturer
customer begins to expect the same characteristics from the brands.
It becomes that much simpler and economical for the company to get its product accepted by the customer.
How the company benefits from branding
Branding helps the target audience become familiar with the brand
Branding help business to communicate the positive attributes of its products or services to consumers
Branding help business to control and
reduce the overall marketing budgets -
Muhammad Faiz Jafni
Tam Yi Ting
Nurul Farah Syuhada
Nor Suhaizi
Deedat