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Can we use the PLC for deciding the brand promotion strategy? How will the market and brand influence the plc?
Why does a marketer have to be careful in using the PLC while planning in promotion strategy?
Can a product stay in the maturity phase for extended period time? If yes what must be some of the key factors that can help it stay in this phase.
What is the advantage of laggards for any brand?
What is the advantage of innovators for a company launching a new brand product?
Evaluate what techniques can be implemented by the marketer to expand the product’s life