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User Journey Map for NOVËM, Instagram, TikTok, friend's suggestion,…

- - - - Saw a 15% discount on the first purchase
        
        Got to know the seasonal specials
        
        Added a seasonal offer to the cart
        
        Bought a product
        
        Let's go look at similar products
        
        Looked through, went to cart
        
        Leaves the site, will buy later
        
        1 more item...
        
        Bought a product
        
        Added more products to the cart
        
        Leaves the site, will buy later
        
        1 more item...
        
        Buy it all
        
        Gone from the site
        
        Gone from the site
        
        Looked at similar offers from competitors
        
        Recommend :warning: Use retargeting
        
        looked at all brand positions
        
        Interested in the product, distracted and did not buy
        
        Recommend :warning: Use retargeting
        
        She buys, because she found what he was looking for
        
        Leaves the site, goes to see the competition
        
        She buy from us because our competitors do not have such an offer
        
        Doesn't know how to decide, decides to use the online assistant
        
        Pleasant communication, decided to buy
        
        Didn't answer quickly, left
        
        Recommend :warning: Use retargeting
        
        The product didn't fit
    - - Went to the profile, saw the content, products
        
        Signed up to follow the brand
        
        came out because nothing interested
        
        Recommend :warning: see if an ads is consistent with what's going on in the account
        
        Interested in the brand, the offer, went to the site
- - - - subscribe, follow the news
        
        saw a great offer
      - come off the page
        
        Recommend :warning: Trace the impression and associations that arose when visiting the page, whether it is easy to get an offer that gives the influencer in the advertisement
      - looking at reviews and mentions of Influencers, the press
        
        saw the product that the blogger uses
        
        go to the site
        
        look at the product, add it to cart
        
        buys a product
        
        looking at products that will fit
        
        added to cart, bought it all together
        
        decided to buy only Influencer product
        
        changed her mind, might buy later
        
        Recommend :warning: Use retargeting
- - - - she leaves if she is not satisfied with the prices or go to look at competitors
      - goes to the site to make a purchase
- - - - Recommend :warning: Trace the impression and association formed when you visit the page, whether they coincide with the values of the store where we were found
- - - - added products and bought
      - didn't like it, changed our mind about buying it
    - - liked the result, kept it, will buy it later
        
        Recommend :warning: Use retargeting
      - subscribed to keep up with the news
      - did not find the necessary information, closed
- - - - Didn't find the product you wanted, go out.
      - Interested in the blog, the results, decided to subscribe to Instagram
      - liked the product, but don't know much about it
        
        decided that they would buy it later or see who recommended it
        
        Recommend :warning: Use retargeting and promote by influencers, press
        
        use an online assistant
        
        Didn't answer quickly, left
        
        Pleasant communication, decided to buy
        
        Learned the information, postponed the purchase
        
        Recommend :warning: Use retargeting
      - She decided to buy based on the recommendations on the website
        
        added to cart, but didn't want to register
        
        Recommend :warning: Use retargeting and add the ability to place an order without registration or auto-fill
        
        bought a product
- - - - leaves comments, asks
    - - decided to purchase
        
        bought
        
        the terms of delivery or registration did not fit
      - The price didn't fit.
    - - Subscribes to stay up to date with new products
        
        saw the offer, goes to the website
      - comes out, didn't like it.
- - - - Recommend :warning: Use retargeting in TikTok with call to action Buy now ( and go to the site)
    - - saw a discount or a special offer
        
        looked at the cost
        
        come out
        
        bought a product
- - - - bought
- - - - No answer, it's not a good impression
        
        Recommend :warning: respond to each message and keep track of the grade on the page
      - Decided to subscribe, keep an eye on the news
  - - - Didn't answer quickly, left
      - Pleasant communication, decided to buy
    - - liked the results, decided to try the product
        
        bought
        
        Got distracted, forgot about the purchase
        
        Recommend :warning: Use retargeting
      - There was a lack of up-to-date information
        
        Recommend :warning:Update reviews and results more often
    - - decided to buy
      - there were not enough reviews or you had doubts about something
- - - - Recommend :warning: Try to respond quickly to messages, so that the buyer does not lose the desire
      - She was answered and offered an additional discount for waiting
        
        Accepts and goes to buy goods
        
        Postpones the purchase further
        
        Recommend :warning: Use retargeting
  - - - Answered quickly, the buyer is satisfied and ready to buy
      - Didn't answer or didn't fit the conditions
        
        Recommend :warning: Send an email with a special offer
- - - - Recommend :warning: Work on PR, advertising, possibly contextual
    - - Recommend :warning: Use retargeting
- - - - decided to buy
      - closed
        
        Recommend :warning: Use retargeting
  - - - Subscribe
      - closed
- - - - Subscribe
      - closed
        
        Recommend :warning: Pro-analyze the marks on Pinterest, which audience and content, as well as increase PR
- - - - saw an interesting topic, signed up to be in the community
      - saw what the bloggers were advertising, signed up and wanted to buy
        
        go to the website, look at the products
        
        decided to postpone the purchase
        
        Recommend :warning: Attract advertising from bloggers and retargeting
        
        bought
    - - Recommend :warning: Raise a theme or collabration in advertising that no one will miss for sure
  - - - Recommend :warning: Retarget with a special offer