Innovators understand that when their company releases new e-wallet product, they get attention from other companies like SamsungPay, Apple Pay, Ali Pay, Google Pay and public. This is because when innovators issue a press release that gets published, people read about your new product and, at the same time, learn about or get introduced to your company. This attention can lead to a larger customer base and more sales for both the new product and other of your company's products