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POOCH - Coggle Diagram
POOCH
Target market
Young adults (age 21-35)
single or early years of marriage
middle class
busy city lifestyle
selfcare weekends for themselves and their pets
Newspaper Ad concept
formal tone of communication
a dog getting a trim (clear image of the brand)
catchy call to action statements
eye- catching color pallete
In-store poster concept
selfcare theme
dog in a spar like setting
selfcare qoutes phrased into a call to action statement
Facebook ad
an image of a well trimmed and clean dog
office setting