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Lecture 7 Human-Computer Processes on Social Media. - Coggle Diagram
Lecture 7 Human-Computer Processes on Social Media.
Risoco's information sharing
Stalking
identity theft
blackmailing
damaged reputations
Unwanted contacts
surveillance
mususe of data by third parties
micing personal and prefessional circles
Benefitst
Relationship construction
ease of use
access to services
self-presentation
passing time
What is personalization
Providers of content (and, later, SNS) are able to track users’ online activity, and therefore offer a completely personal experience.
In practice:
Facebook and Instagram ads are based on pages users visit, previous purchases. Friends’ likes and purchases also count.
waarom is personalization een risico
Social Media include highly personal information (think about
private messages as well as public communication)
Personalization extends to a person’s network (e.g. Friend 2 might receive information on cancer if Friend 1 searched for them)
Releasing information within the social network might compromise the privacy of users, plus all of their friends’ privacy
How to reduce risks:
Promote pseudonymous personalization
It preserves users to communicate freely without compromising their privacy (and that of their friends)
It makes transactions, and exchanges of physical goods more difficult and risky.
CLient-side personalization
Personalization is stored on your computer (e.g. in the form of a cookie) instead of centrally, at the server level. This can make users feel more secure.
While users might feel more secure, it is not certain that third parties might not have access to their data
Encryption of users’ data
Techniques like user data distribution, encrypted aggregation and perturbation introduce fake data in data collection, making user identification more difficult.
There is not a strong incentive for platforms to perform any of such actions.
user control and feedback
Giving users more control over the type and amount of information they share can make them feel less exposed
Users need to beeducated. Also they might be concerned about their privacy but not wish to do anything
Privacy-preserving location tracking
Giving user control over e.g. when to collect location data can helpl in making sure that a degree of control is maintained
Users need to be educated.
Serendipity
defenitie
the occurrence and development of events by chance in a happy or beneficial way.”
“the faculty or phenomenon of finding valuable or agreeable things not sought for”
• Higher trust is likely to give rise to more serendipity: users who trust their networks are more likely to listen to their peers’ recommendations and find surprising things.
• Higher privacy and control is likely to give rise to more serendipity: users who feel like they are more in control of their data will be more open to experience surprises.
• Trust does not mediate the relationship between privacy and serendipity