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Netwerks 2 lecture 3, image - Coggle Diagram
Netwerks 2 lecture 3
Diffusion of Innovations
- Relative advantage of the innovation over earlier technologies
- Compatibility with other technologies
- Simplicity or ease of learning
- Ability to observe others using the technology
- Ability to test out the technology on a trial basis
McLuhan
- when a medium is introduced into a society, humans are shaped cognitivist by that new medium
- The older functions of the human is “amputated’ and now it serves to function by interacting with a medium.
Medium theory
• McLuhan’s view of media launched a field of research that focuses on the effect of the media technology itself, rather than the effect of the content within the media.
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According to McLuhan, it is the media technologies and the cultural environment that lead to change. “We shape our tools and then our tools shape us.”
affordances(gibson)
perception of an object’s utility. This is based on the idea that individuals perceive objects not for what they are, but rather for the uses it affords.
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Physical features of an object exist apart from the people who use them. Yet it is the users who give meaning to such physical features.
sandra evans: Explicating Affordances: A ConceptualFramework for Understanding Affordances in cummunication research
Het doel van de studie is een opheldering over hoe de term "affordances" gebruikt word in cummunicatie science
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