Unit 8: Computer Technologies for Socializing
Social media and social network
Types of social media
Chat apps
Hashtags
Why do people use social
media and chat apps?
The influence of
social media
Issues and challenges
Online safety measures
Social media jobs
Social media during MCO
Can be used on mobile and desktop computers
Examples: WhatsApp, Telegram, Facebook Messenger, Line, WeChat
Allow user to text, exchange files and contents, call, have group chats, play games and others
Also known as metadata tag
Used for grouping, organizing and tracking topics/content
Hash or pound sign (#), placed in front of word with no space between
Began in Twitter on 2007
Everyone can share contents to other people which in turn, with their online connection
Share /transmit information to another people
To reach more customer/users
Strengthen relationship
Expanding business/social contacts by making connection through individuals
Share, upload, comment, rate, like their own content/others content
Keep people together because of common interest, passion and causes
Connect and network with each other
Business and Recruitment
Journalism
Politics and Public Service
Marketing and advertising
Online stalkers and predators
Privacy issues
Loss of productivity at work
Addiction
Excessive screen time
FOMO (Fear Of Missing Out)
Cyberbullying
Unhealthy influences
Fake news and "infodemic"
Viral news
"Spill the tea"/doxxing
Confession pages
Click links with caution
Be careful about what you share
Be selective with friend request
Become familiar with privacy policies
Set up security answers
Installing antivirus software
Used different password for each social media accounts
Have password to protect the device
Use a strong password to be more secured
Log off when done
Film & video editor
PR specialist
Graphic designer
Market research analyst
Customer service
Promotion manager
Copywriter
Art director
Marketing manager
Account manager
Social media manager/executive
Share contents, recipes, workout videos, gardening, work/study from home, makeovers, activities
Used to make income due to pay cut/losing jobs
Used to keep in touch with family and friends
Social media- A form of online media/platform
Social network- Structure of people with something in common (interest, passion, causes)
Terms are used interchangeably
Social networking sites
Media sharing
Blogging & Publishing Network
Discussion forum
Bookmarking & content curation
Others
Connect with people (friends, family, brands) which have similar interest and background
Example:Facebook, Twitter, LinkedIn, Tinder
Share photos, videos, and other form of media
Example: Instagram, YouTube, TikTok, Snapcahat
Used to publish content
Example:WordPress, Medium, Tumblr
Share news and ideas
Examples:Reddit, Quora, Digg
Discover, save and share new content
Examples:Pinterest, Flipboard
Social shopping networks
Exp: Etsy
Interest-based networks
Exp: Goodreads
Consumer review networks
Exp: TripAdvisor
Sharing economy networks
Exp: Airbnb
Anonymous social networks
Exp: Ask.fm
Commonly small or home business operate through Facebook or Instagram accounts
Used also to test out customer service
Used to promote products, services and gain insightful feedback
To facilitate direct interactions with consumers and community
Can do a viral marketing to reach people attention
A way to communicate the brand and gain the following:
a. Promote products and services
b. Gain feedback from the customer service
To easily share a link with large number of people without involving traditional or mainstream media
Technology that must learn to avoid risk loosing to the tech savvy youth
Example of event involving social media:
a. The Arab Spring/Egyption revolution 2011
b. ISIS/Daesh
c. United States Presidential Elections 2016
d. Malaysia General Elections 2018