Unit 8: Computer Technologies for Socializing

Social media and social network

Types of social media

Chat apps

Hashtags

Why do people use social
media and chat apps?

The influence of
social media

Issues and challenges

Online safety measures

Social media jobs

Social media during MCO

Can be used on mobile and desktop computers

Examples: WhatsApp, Telegram, Facebook Messenger, Line, WeChat

Allow user to text, exchange files and contents, call, have group chats, play games and others

Also known as metadata tag

Used for grouping, organizing and tracking topics/content

Hash or pound sign (#), placed in front of word with no space between

Began in Twitter on 2007

Everyone can share contents to other people which in turn, with their online connection

Share /transmit information to another people

To reach more customer/users

Strengthen relationship

Expanding business/social contacts by making connection through individuals

Share, upload, comment, rate, like their own content/others content

Keep people together because of common interest, passion and causes

Connect and network with each other

Business and Recruitment

Journalism

Politics and Public Service

Marketing and advertising

Online stalkers and predators

Privacy issues

Loss of productivity at work

Addiction

Excessive screen time

FOMO (Fear Of Missing Out)

Cyberbullying

Unhealthy influences

Fake news and "infodemic"

Viral news

"Spill the tea"/doxxing

Confession pages

Click links with caution

Be careful about what you share

Be selective with friend request

Become familiar with privacy policies

Set up security answers

Installing antivirus software

Used different password for each social media accounts

Have password to protect the device

Use a strong password to be more secured

Log off when done

Film & video editor

PR specialist

Graphic designer

Market research analyst

Customer service

Promotion manager

Copywriter

Art director

Marketing manager

Account manager

Social media manager/executive

Share contents, recipes, workout videos, gardening, work/study from home, makeovers, activities

Used to make income due to pay cut/losing jobs

Used to keep in touch with family and friends

Social media- A form of online media/platform

Social network- Structure of people with something in common (interest, passion, causes)

Terms are used interchangeably

Social networking sites

Media sharing

Blogging & Publishing Network

Discussion forum

Bookmarking & content curation

Others

Connect with people (friends, family, brands) which have similar interest and background

Example:Facebook, Twitter, LinkedIn, Tinder

Share photos, videos, and other form of media

Example: Instagram, YouTube, TikTok, Snapcahat

Used to publish content

Example:WordPress, Medium, Tumblr

Share news and ideas

Examples:Reddit, Quora, Digg

Discover, save and share new content

Examples:Pinterest, Flipboard

Social shopping networks
Exp: Etsy

Interest-based networks
Exp: Goodreads

Consumer review networks
Exp: TripAdvisor

Sharing economy networks
Exp: Airbnb

Anonymous social networks
Exp: Ask.fm

Commonly small or home business operate through Facebook or Instagram accounts

Used also to test out customer service

Used to promote products, services and gain insightful feedback

To facilitate direct interactions with consumers and community

Can do a viral marketing to reach people attention

A way to communicate the brand and gain the following:
a. Promote products and services
b. Gain feedback from the customer service

To easily share a link with large number of people without involving traditional or mainstream media

Technology that must learn to avoid risk loosing to the tech savvy youth

Example of event involving social media:
a. The Arab Spring/Egyption revolution 2011
b. ISIS/Daesh
c. United States Presidential Elections 2016
d. Malaysia General Elections 2018