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VIX Decor - Coggle Diagram
VIX Decor
Brand's core value, DNA, USP
Design first brand
TA should feel proud
Take selfies with products
inspire creativity
Viral Reach
Creatively inspired products
Not boring
Logo Trends
Cut method
Spilt method
blocks split with colours
Simplicity
elegant books placed
Gig saw puzzle
Animals / puzzles
Minimal and monograms
Origami
Brand Voice
Creative
animal in puzzle shape
FOX in a puzzle way
just artist faces with blocks
Casual
combination of colours
Classy/minimalistic
play with the letter V
Brand Industry
Home decor
classic style typography
spaced blocks
puzzle type
Office Decor
Cafe restauratnts
Brand promise
Plug and easily play interior decoration
Easy to build
Functional
Plug and bulbs - connection
Brand colours
Wooden colours
Simple and subtle
Combination of browns
Brand's Tagline
Inspiring Imagination
Inspire Imagination
Target Audience
Urban upper middle class
Affluent
Can afford such items
Highly priced
Socially conscious
Benefits for the Target audience
Proud and bragging about something they have seen
Challenges
No visibility for the artists who create these book shelves
Vixen - means a spirited woman or a fierce woman