SWOT Analysis
Internal Analysis - A comprehensive evaluation of the internal environment's potential strengths and weaknesses
Strength - Atrributes of the product that are helpful to achieving the objectives
External Analysis - The External Analysis takes a look at the opportunities and threats existing in your organization’s environment. Both opportunities and threats are independent from the organization.
Opportunity - External conditions that are helpful to achieving the objectives
Threats - External conditions that which could do damage to the objectives
- Raw material sourcing
Weakness- Atrributes of the product that prevent from achieving company goals and objectives.
- Offers different size of can and bottle
- Coca Cola introduced sugar free
Low Product diversification
Health Concern
Aggressive Competition with Pepsi
High customer loyalty
- Indirect competitors
- Reducing customer demand for carbonated drink
SWOT Anaylysis for Coca Cola
- Increase presence in developing nation: Many regions with hot climate have the highest consumption for cold drinks such as African countries
water scarcity is increasing due to climate changes
Valuable brand is associated with ‘happiness’. Customers can quickly identify their particular taste.
Largest Market Share
Investment in marketing and advertising
There are many competitors in the beverage industry such as PEPSI and Fanta, which indirectly seize the market share of Coca-Cola
Coca Cola holds the largest market share of around 48% in the beverages industry
Overview
click to edit
According to Business Insider, the red and white Coca-Cola logo is instantly recognised by 94 percent of the world's population. On average, more than 10,000 Coca-Cola soft drinks are drank every second of every day.
Coca-Cola is the market leader in the soft drink business and one of the most well-known brands in the world. Coca-Cola can be found in your house, business, shops, hotels, bars, and restaurants.
Associates with celebrity brand ambassadors
Customers are increasingly seeking more nutritious options in their beverage consumption
click to edit
Definition
- Expansion through Acquisition: Costa Coffee
John Pemberton founded Coca-Cola in Atlanta, Georgia in 1886. Coca-Cola became the most well-known, well-known, and widely disseminated brand in the world within a few years. James Quincey is the current CEO of this massive firm.
Pepsi is the biggest rival of coca cola. Had it not been Pepsi, Coca-Cola would have been the clear market leader in the beverage.
1.Partners with Constellation Brand: alcoholic Fresca cocktails
A SWOT analysis is a compilation of your company’s strengths, weaknesses, opportunities and threats.
A SWOT analysis' main goal is to help organisations become more aware of all the aspects that go into making a business decision.
High brand valuation
Make recommendations and strategies based on your SWOT analysis, with an emphasis on exploiting strengths and chances to overcome weaknesses and threats.
According to Interbrand annual report, Coca Cola is ranked 6th best global brand in 2021 with a brand value of $57 Billion.
Where Pepsi has launched many snacks items like Lays and Kurkure, Coca-Cola is lagging in this segment. It gives Pepsi leverage over Coca-Cola.
Process for Product Portfolio Selection
- List your business's weaknesses
- List potential opportunities for your business
- List your business's strengths
- List potential threats to your business
- Research your business, industry and market
- Establish priorities from the SWOT
- Decide on the objective of your SWOT analysis
- Develop a strategy to address issues in the SWOT
Coca-Cola is the biggest manufacturer of carbonated beverage. The inference is that the consumption of beverages in developed countries might go down as people will prefer a healthy alternative.
SWOT analysis will position the product portfolio to seize opportunities and develop an effective strategy to achieve objectives
How the tools is used in the product portfolio selection?