Cash vs Profit profit is not the same as cash inflows, as sales revenue does not equal or equivalent sales in fact a sale of a product can guarantee sales revenue, however will not lead to a cash inflow until at least 60 days. Boosting sales could boost profit, but if you do this by offering credit to a customer, it could damage the firms cash flow, banks may then withdraw a overdraft, leaving firms without cash to pay day-to-day bills.