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Fairtrade Mark - Coggle Diagram
Fairtrade Mark
Symbol
Used to show certified products
Blue represents sky
Green represents grass
Black represents people at the heart of the system.
Background
Strategy for poverty alleviation and sustainable development
Creates opportunities for marginalised producers and workers
Founded in the Netherlands in the late 1980s and established in 1992 in the UK
The FAIRTRADE mark
Certification label for products
International FAIRTRADE standards
Research and consultation
Key participants
Producers
Traders
NGOs
AIs and OIs
How can it be used
Strict rules
Product packaging
Campaign use packaging
Wider promotional
Shops with government petitions