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Methods of acquisition and retention - Coggle Diagram
Methods of acquisition and retention
traditional marketing
discounts/offers
new customer offers, discounts for students/elderly, free trials or trial prices
TV/Radio/Print
conferences/trade shows
OOH: Digital and traditional displays such as billboards or 6 sheets raising brand awareness and encouraging visiting a store or website to convert
Target market specific campaigns: Student discount cards or discount books (old school)
Influencer marketing: code tracking and influencer content to expand reach of a campaign
Paid social media campaigns: Paid and targeted campaigns on platforms such as FB, Instagram, TikTok or Snapchat
PPC and SEO
Using google ads to promote business and ensuring the website ranks on google.
Display and banner targeting
sales teams
telemarketing
Loyalty cards - Buy 7 coffees get the 8th free
Freebies - Physical products sent via post
Events - B&F do race days and golf days with suppliers and high paying customers
Business Cards - Might be discovered in wallet and make customer buy
Retargeting
PPC ads - show previous websites
previously viewed products - items in basket but not purchased
social media
giveaways/competitions - win prizes by submitting a form
challenges/hashtags - upcoming trends
goals - reach certain amount of followers/likes
Sales Calls
Email Marketing
Special Offers when you have bought one product
When they leave something in the basket but don't purchase
Buy another products that could enhance the first products
OOS Emails
postage
Leaflets
Other offers that they can get
voucher/codes
exclusive offers - sale until midnight
early access - new products
Ellis: Both groups, please expand on your points i.e. email marketing - offering discounts or incentives to buy again such as 10% off your next purchase
B2B platforms such as LinkedIn: Direct mailing potential customers or businesses within your target audience