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Chapter 3: Preliminary Information Gathering and Problem Definition -…
Chapter 3: Preliminary Information Gathering and Problem Definition
Research
Step-by-step process that begins with problem identification and ends with an actionable report
In between are the various steps to ensure that the business research achieves what it sets out to do
Broad Problem Area
The general or entire situation where research and problem solving might be needed
BPA can be identified in ways such as
Recognition of existing problems
Desire to improve the status quo
Planning for the future
Preliminary Information Gathering (PIG)
The example given has identified one situation where there is a possible need for research and problem solving
The specific issues will only be unhearted after some preliminary data is gathered
What is a Literature Review
LR means the published or unpublished research articles that others have conducted in the areas that are relevants to one's study
The purpose of LR:
To demonstrate that the problem need investigation and is unique in some way
To provide the researcher with a broader and deeper understanding of what is known and not known related to a specific problem
To convey the reader what knowledge and ideas have been established on a topic and what are the strengths and weaknesses
Sources of Literature
Journal articles
Books
Conference proceedings
Government and corporate reports
Newspapers
Theses and dissertations
Internet
Magazines
Defining the problem
A clear and concise statement that describes the symptoms of the specific issues that a researcher wishes to investigate
Ethical Issues
Maintain objectivity and integrity in conducting a research-avoid "deception"by omission or commission
Avoid invasion of the privacy of subjects and respects the dignity of respondents
Bring no harm to individuals or groups, the research discipline or to society in general