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Chapter 2: Scientific Investigation and Business Research Process - Coggle…
Chapter 2: Scientific Investigation and Business Research Process
Characteristics of a Scientific Research
Purposive
Provide guidelines to develop proper strategies and react to the changes
Rigor
Should be based on a good theoretical base and sound methodological design
Testability
Developing a set of research questions or hypotheses to be tested must be testable and analyzable
Replicability
Results of the test of research objectives should be supported again and again when same type of research is being repeated in other, similar circumstances
Acuracy
Research should be designed in such a manner that is ensures findings to be very close to reality
Objectivity
Conclusion drawn for the study should be based on the facts derived from the results of data analysis, and not based on one's own subjective or emotional values
Generalizability
Refers to the applicability of research in one orgnaizational setting to other setting
Parsimony
Simplicity in explaining complex situation or statistical analysis is always preferred to complex and complicated results and findings
Approaches to Research
Two different thought processes
Induction
General principles are inferred from specific observations to arrive at valid conclusions
Deduction
Relies on specific are inferred from general principles or theory to arrive at valid conclusions
Quantitative vs Qualitative Research
Quantitative research focuses on statistical analysis of numerical data collected through the use of large-scale survey research, using methods such as questionnaire or structured review
Qualitative research attempts to explore and understand people's beliefs, experiences, attitudes, behaviour and interactions through methods such as interviews or focus group discussions
Business Research Process: An Overview
Problem identification
Defining the Research Objective
Research Design
Exploratory research design
Descriptive Research Design
Cross-sectional
Causal/Experimental research design
Budget and Cost Estimation
Presentation, Report and Decision Making