1. collaboration - reach stakeholders
(Social networks enable individuals to find and connect with each other to share ideas, information, and expertise)
2. Engagement - involve stakeholders (Communities and blogs provide a platform for individuals to join in conversations, create new conversations, offer support to each other, create a deeper feeling of connection to the company, brand, or enterprise)
3. innovation - identify, describe, prioritize, and create new ideas
(individuals suggest new ideas, comment on other ideas, and vote for their favorite idea, giving managers a new way to generate and decide on products and services)