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The Yoga Library: User Journey - Coggle Diagram
The Yoga Library:
User Journey
Found out about YL from Paid ADs
Stories or Post
Getting on Instagram/Facebook page
Visually analyzing social media profile, evaluating it
Going to competitors' profiles
Following the YL profile to watch content and news
Becoming interested in YL and going to the website for more information
Learning details about the online platform and features of its work
Subscribing to the newsletter and
getting a discount on one's first purchase
Not purchasing the membership
waiting for more attractive offer
(like a discount, etc.)
2 more items...
Not purchasing the membership, going to competitors' websites/platforms to compare prices
3 more items...
Purchasing the YL membership
Not subscribing to the newsletter
Unfollowing the profile, no longer interested
Leaving the page
Have seen Key Opinion Leaders' ADs
Clicking on YL platform mention/link
Getting on Instagram/Facebook page
Visually analyzing social media profile, evaluating it
Going to competitors' profiles
Leaving the page
Following the YL profile to watch content and news
Unfollowing the profile, no longer interested
Becoming interested in YL and going to the website for more information
Learning details about the online platform and features of its work
Not subscribing to the newsletter
Subscribing to the newsletter and
getting a discount on one's first purchase
Not purchasing the membership, going to competitors' websites/platforms to compare prices
3 more items...
Not purchasing the membership
waiting for more attractive offer
(like a discount, etc.)
2 more items...
Purchasing the YL membership
Have found YL Insta page
via key word searching on Instagram
Getting on Instagram/Facebook page
Visually analyzing social media profile, evaluating it
Going to competitors' profiles
Leaving the page
Following the YL profile to watch content and news
Unfollowing the profile, no longer interested
Becoming interested in YL and
going to the website for more information
Learning details about the online platform
and features of its work
Not subscribing to the newsletter
Subscribing to the newsletter and
getting a discount on one's first purchase
Not purchasing the membership, going to competitors' websites/platforms to compare prices
Preferring a free source for online yoga classes
(not purchasing at all)
Purchasing from competitor as it has better offer
2 more items...
Purchasing from YL as it has better offer
Not purchasing the membership
waiting for more attractive offer
(like a discount, etc.)
Mailing with an offer and/or YL news
Retarget with an offer and/or YL news
Purchasing the YL membership
Found out about YL from owner's Social media
Clicking on YL platform mention/link
Getting on Instagram/Facebook page
Visually analyzing social media profile, evaluating it
Going to competitors' profiles
Leaving the page
Following the YL profile to watch content and news
Unfollowing the profile, no longer interested
Becoming interested in YL and going to the website for more information
Learning details about the online platform and features of its work
Not subscribing to the newsletter
Subscribing to the newsletter and
getting a discount on one's first purchase
Not purchasing the membership, going to competitors' websites/platforms to compare prices
3 more items...
Not purchasing the membership
waiting for more attractive offer
(like a discount, etc.)
2 more items...
Purchasing the YL membership