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Think Beyond Digital - Coggle Diagram
Think Beyond Digital
Eureka Moments for creating Postie
There wasn't the same data approach to segments / in mail
Digital approach inspired What Postie does
Direct mail in US has a tonne of QUality data just as great for predictive models / used by big playrs like fb and google
Measurement- Map back conversions and behaviour to audiences that were mailed
Ultimate reach, quality data, Results driven
Direct mail needed an overhaul- Slow and clunky
Aftr 20 years building tech and marketing- why focus on such a traditional media channel!
Facebook and Google Dominate nut cost
Fear of missing out/ no contorl
Real live if bigger than digital- 20% missing data in FB and Google
`what channel is worth your teams time
Trying to make lots of different channels work
Twitter
Tumbler!
but there was no scale!
Background- Building brands
Communication
Building marketing tech
Products / Services
Data and Insights love
Case study examples
B2B
B2C
Intro david and His background
If we want to know more - where do we go / what should we do
How should we approach online offline mix?
Programatic, look alike modelling, Measurement