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Attitude/Zoella - Coggle Diagram
Attitude/Zoella
Hesmondalgh
The internet has challenged or undermined the power of cultural industries resulting in a democratisation of the media
The radical potential of the internet offers for social change while its progressive uses are in danger of being submersed by commercialism
Advertising encroaches nearly every aspect of web communication - difficult to tell where content ends and ads begin
Livingstone and Lunt
Traditional approaches to media regulation are at risk due to globalisation and rise of convergent technologies
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Features
Zoella
Zoella apartment video
Dominant representations of femininity - makeup, hair, skirt
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Collab with Mark
Colloquial, casual language - authenticity
Kept in mistakes, naturalistic friendship - relatability
Attitude
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Tory MP trans feature
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'outrageous' shows shocking language, disapproval
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Ownership
Attitude is owned by Stream Publishing, created by one man, Darren Styles
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